Search Marketing Archives - Chief Marketer

How Target Is Revamping its Search Strategy

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.

AI

What Google’s AI Mode Means for Search Traffic and Brands

Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.

Technology

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.

Digital

Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy

A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.

Digital

Paid Search to Drive Ecommerce: Five Considerations For Marketers

Five questions to consider when investing in paid search.