ROI
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ROI | Metrics
Want More Dollars This Budget Season? Speak Finance, Not Marketing
If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language. Because the teams that win resources are the ones that speak finance.
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ROI | Metrics
Redefining Marketing Effectiveness Through Rethinking Brand and Performance Investment
The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she offers her perspective on navigating that challenge.
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Branding/Marketing
Survey: Marketers Addressing Tariff Flux with Value Messaging, Pricing Transparency
In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels.
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ROI | Metrics
If Macro-Economics Are Wreaking Havoc on Your Marketing, You Need to Quantify Your Micro-Economics
Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven insights. Partner Content by Mutinex.
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ROI | Metrics
Measuring ROI for Generative AI Lags Behind AI Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.
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Technology
Measuring What Matters: 5 Steps for Smarter Marketing Investment
Five ways to better understand your marketing performance.
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Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.
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Demand Gen
The Illusion of Brand vs. Demand Marketing
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
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Digital
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
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Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.
