ROI Archives - Chief Marketer

If Macro-Economics Are Wreaking Havoc on Your Marketing, You Need to Quantify Your Micro-Economics

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven insights. Partner Content by Mutinex.

ROI | Metrics

Measuring ROI for Generative AI Lags Behind AI Adoption

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.

Technology

Measuring What Matters: 5 Steps for Smarter Marketing Investment

Five ways to better understand your marketing performance.

Data Driven ROI

The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

Five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Demand Gen

The Illusion of Brand vs. Demand Marketing

How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.

Digital

OPINION: Better Marketing Metrics CMOs Can Give CFOs

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

Events

Evaluating Sports Sponsorship Impact: 3 Tips

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

Digital

10 Pillars for SEO Success

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.

ROI | Metrics

The Power of Insight Over Vanity Metrics

When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights.