Roblox

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  Digital & Technology

  Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

  Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign. 

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  Social

  Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

  To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.

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  Social

  iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

  We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.