Retail Marketing

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  Acquisition

  Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers

  Three approaches for producing winning holiday campaigns in this new normal.

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  Acquisition

  Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season

  With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

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  Acquisition

  Avocados From Mexico Partners with Complementary Brands for Football Fandom

  AFM is kicking off the fall season in-store displays featuring promotions
  designed to elevate engagement, expand usage and increase basket size.

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  Acquisition

  Frito-Lay Reprises Snackable “Note” Packs

  Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids
  back to school this fall with a handwritten note on the packaging.

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  Acquisition

  Forever 21 and Macy’s Upset Women with Dumb Marketing

  Despite all the conversations, insights and education around
  marketing to women, some brands still don’t get it.

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  Acquisition

  Dixie Adds Augmented Reality Kids Game to Bathroom Cups

  Dixie reaches out to get kids to brush properly with a
  fun and engaging mobile game.

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  Acquisition

  How to Add Meaning and Purpose to Marketing

  Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
  and the retailer—each play a critical role

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  Agencies

  In Stores, Retailers Get Personal to Fight E-Commerce

  As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

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  Agencies

  One Simple Reason Differentiates Wal-Mart from all Others

  This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.