Promotion
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Agencies
PROMO exclusive: By the Numbers
At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.
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Agencies
Scene and Heard
If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
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Agencies
Coke Debuts Mall Lounges
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
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Agencies
Serena Williams Signs $55 Million Nike Sponsorship Deal
Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to
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Agencies
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
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Agencies
The History Channel Forms Partnership with the NBA
The History Channel signed a multi-year deal on Dec. 10 sponsoring the National Basketball Association Hardwood Classics program. The NBA is the first
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Agencies
Wheel of Fortune and AmEx Sign Marketing Deal
Wheel of Fortune and American Express are joining forces for the first time to introduce AmEx’s Blue Cash to viewers. Through Dec. 19, Blue Cash from
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Agencies
A&E Network Launches Nationwide Campaign
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams
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Agencies
Simon Property Group and MCI Form Marketing Alliance
Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate
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Agencies
ABC, Media Buyer MindShare Collaborate on Programming
TV network ABC has formed an unusual partnership with WPP Group’s media-buying arm MindShare North America to collaborate on programming. The deal lets