Serena Williams Signs $55 Million Nike Sponsorship Deal

Posted on by Chief Marketer Staff

Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to a reported $55 million.

If the six-time Grand Slam champion meets performance-related bonuses over the full eight years, she could net close to the $55 million, according to reports. The contract includes royalties and performance bonuses for winning Grand Slam tournaments and reaching No. 1 in the rankings.

Nike had yet to determine the scope of Williams’ sponsorship activities but will take input from the 21-year old tennis star on performance and active lifestyle products, including footwear, apparel and equipment, Dave Mingey, a Nike spokesperson said.

Williams’ contract with Puma expired earlier this year.

Serena Williams Signs $55 Million Nike Sponsorship Deal

Posted on by Chief Marketer Staff

Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to a reported $55 million.

If the six-time Grand Slam champion meets performance-related bonuses over the full eight years, she could net close to the $55 million, according to reports. The contract includes royalties and performance bonuses for winning Grand Slam tournaments and reaching No. 1 in the rankings.

Nike had yet to determine the scope of Williams’ sponsorship activities but will take input from the 21-year old tennis star on performance and active lifestyle products, including footwear, apparel and equipment, Dave Mingey, a Nike spokesperson said.

Williams’ contract with Puma expired earlier this year.

More

Related Posts

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards

Click here to sign up for more information on the 2021 PRO Awards call for entries.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.

Chief Marketer Job Board