Promotion
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Agencies
Alcone Puts Damiano at Premiums Helm
Alcone Marketing Group has tapped Frankel veteran Ray Damiano to lead its burgeoning premiums division. Damiano becomes president of Alcone Merchandise, a new post at the division that was formed in August. Alcone also will add staffers in its Irvine, …
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Agencies
InterContinental Launches Travel Agent Program
InterContinental Hotels Group is giving travel professionals free weekend stays in an effort to increase awareness of its Latin America properties. The Hotels On Us incentive will run through March 31, and allows travel professionals the opportunity to …
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Agencies
Marriott Reduces Reward Points for Fall Destinations
Marriott Reward members are learning that they won’t have to ante up as many points this fall to stay at destinations popular at this time of year. Members can use up to 33 fewer points when booking what’s called Fall PointSavers with destinations that …
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Agencies
NFL and PGA Offer Incentives With the Aloha State
The National Football League and Professional Golf Association Tour are offering for the first time corporate incentive packages centered around events in the Hawaiian Islands. The NFL customizes its package around the annual Pro Bowl in February, and …
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Agencies
Gift Cards Oust Cash in Gift Giving
American consumers would prefer to give electronic gift cards as gifts over cash or paper gift certificates. Some 52% of respondents to a recent survey preferred giving gift cards versus 38% who said cash and 11% who indicated gift certificates, …
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Agencies
Reuters Rolls Global Recognition Program
This just in: Reuters has launched its first global recognition program, to be rolled out to 14,700 employees in more than 90 countries. The Living FAST Recognition Program recognizes employees and teams who exceed expectations in demonstrating and …
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Agencies
Taubman Incents Men with Style Packages
Men like to be pampered too. Whether metrosexual or macho, what man wouldn’t like a mini-facial or an all-day 15% discount card for Bloomingdales or a fashion consultation with a denim expert? That’s the hope of Taubman Centers Inc., now out with …
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Agencies
Changing Channels
Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!
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Agencies
Bear In MInd
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the
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Agencies
Boosting Head Count
Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead