Promotion
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Agencies
Home Depot Partners With Mark Burnett For Brand Integration
The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows to further leverage the company. Under a new multi-program and multi-year deal, Mark Burnett Productions will incorporate …
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Agencies
Build-A-Bear Workshop Hits The Road in Inaugural Tour
Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year. Build-A-Bear Workshop On Tour made its debut this week in Jacksonville, FL, at the Super Bowl …
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Agencies
Admanco Acquired by Ebsco, Bumby Stays on Board
Ebsco, the parent of Vitronic/Four Seasons, a promotional product supplier has purchased beleaguered cloth promotional products supplier Admanco, Inc. Admanco had been seeking a buyer since it announced early last month that it was in receivership and …
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Agencies
PPW Leaps Into Yesteryear With Sports Premiums
Fans in Houston are pulling strings over PPW’s Yao Ming All-Star Marionette Promotional Partners Worldwide believes there’s a world beyond the Bobble Head, and is discovering what that world could hold with a jump into the sports premium business. The …
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Agencies
Naxcom Contest Brings Dealers to Web Site
Online sports memorabilia broker Naxcom was looking for a way to build its vintage memorabilia (pre-1980) business and entice some of the best dealers in the business to sell through its Web site. The Los Angeles-based company said it found the way to …
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Agencies
Hyatt Serves up Something YUMMy
Consumers in the mood for a little something more than a cold muffin or boxed cereal may find a mouth-watering reason to book a room at Hyatt Hotels and Resorts. More than 80 hotels in the chain nationwide and in Canada are offering guests a free full …
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Agencies
Consumers Sign on For Pet Perks in the Sky
United Airlines joins a growing list of competitors that’s reaching out to four-legged or feathered customers in hopes of attracting their two-legged owners to fly its airline. Under the “United Pet Class” promotion, United Mileage Plus members can …
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Agencies
The Knot Offers Vacation Getaway Through Watch-and-Win Sweeps
Wedding planning company, The Knot, has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia. The five-episode Play to …
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Agencies
GSN, My Sony Offer Loyalty Program
Loyalty has its own rewards, especially when it comes to television. Take GSN for example, which recently launched a new loyalty program that gives viewers a chance to earn My Sony points toward Sony products and services and exclusive GSN merchandise. …
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Agencies
Shoppers Like Grocery Loyalty Cards Despite Privacy Worries
Consumers worry that marketers have too much personal data, but that doesn’t keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they’re more likely to …