Promotion
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Agencies
Regal In First Co-Credit Card Deal to Reward Moviegoers
Moviegoers will soon be rewarded for their patronage under a new venture between theater operator Regal CineMedia Corp., Chase and MasterCard International. Regal Entertainment Group Platinum MasterCard Starting in March, the three companies will …
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Agencies
Suave Readies Pop-Up Salons
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave “Can You Tell?” Studio salons are open for five days in New York (two days each in …
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Agencies
Toyota, PepsiCo Back Contender
Toyota and PepsiCo join The Home Depot as sponsors of The Contender, the latest reality TV project from Mark Burnett Productions. The show also will feature nonprofit KaBOOM!, a playground-building venture that Home Depot has sponsored for six years. …
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Agencies
Regis & Kelly’s Pontiac Sweeps Gets 2 Million Entries
Some 2 million viewers have entered a sweepstakes so far to win one of 20 sport vans being given away on Live with Regis and Kelly (Jan. 19, Xtra). General Motors and Buena Vista Studios have partnered to give away at least 20 2005 Pontiac Montana SV6 …
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Agencies
Warner Bros. to Feature Batman Apparel
Batman will soon be coming to a clothing rack near you. Raw-7 adds the Caped Crusader to its line of cashmere sweaters Warner Bros. Consumer Products and its licensees, Raw-7, Rocawear and Junk Food this week are unveiling the newest clothing line …
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Agencies
FTC Says Product Placement Disclosure Not Necessary
The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an “advertisement.” But it did say that the commission will continue its policy of …
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Agencies
Donny Deutsch and Dove to Appear in Tonight’s Apprentice
Donny Deutsch and his ad agency play a big role in tonight’s The Apprentice, as the teams are challenged to create TV commercials for a new Dove body wash. The teams, Magna and Net Worth, will meet Deutsch at his New York City headquarters, Deutsch, …
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Agencies
Campbell’s A Two-Hand Brand
Campbell’s Soup At Hand brand is giving consumers something to do with their other hand—play video games on their mobile phones. Mobile media company Virtu Moble, through a licensing deal with Bonus.com, has developed the Campbell’s Soup At Hand 3D …
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Agencies
Dr Pepper Tour Supports Under the Cap Game
Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? “Enjoying the smooth, rich taste of Diet Dr Pepper is a …
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Agencies
HBO Marks Taxicab Confessions’ Return With Cab Rides
Fans of the HBO’s series Taxicab Confessions had the chance to unburden themselves to cab drivers with their own confessions as part of a three-day event to promote the return of the hit series. HBO celebrated the show’s return after an eight-year …