Warner Bros. to Feature Batman Apparel

Posted on by Chief Marketer Staff

Batman will soon be coming to a clothing rack near you.

Raw-7 adds the Caped Crusader to its
line of cashmere sweaters

Warner Bros. Consumer Products and its licensees, Raw-7, Rocawear and Junk Food this week are unveiling the newest clothing line featuring designs inspired by the Caped Crusader at the MAGIC Marketplace show in Las Vegas.

Attendees can catch a glimpse of the fall 2005 collection highlighting new fashions based on the summer 2005 release of Batman Begins, but with a twist. The new line also carries the classic Batman inspired by the DC Comics comic books.

As part of the new line, Raw-7 will feature Batman-inspired cashmere sweaters, knitwear and fashion tops featuring graphics and designs of the character. Rocawear Clothing is adding itself to the mix with a new line of trendy young men’s and boys clothing. The venture marks the manufacturer’s first collaboration with the Batman line. The product line will hit stores with the film’s release this summer.

Apparel maker Junk Food will add to the product line with muscle and retro tees affixed with the vintage Batman character art. Other collections featuring Batman will include extensions of the previous apparel lines including T-shirts, fashion tops, headwear, loungewear and boxers from licensees Briefly Stated, C-Life and Giant Merchandising.

In addition to Batman, Warner Bros. Consumer Products and its licensees will present a variety of other properties at the MAGIC Marketplace, including Charlie and the Chocolate Factory, Harry Potter, Superman, Supergirl, Teen Titans, Scooby-Doo, Codename: Kids Next Door, Adult Swim, Goonies, Looney Tunes and Gremlins.

The show runs through Feb. 17.

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