Promotion

• Agencies

  Card Tricks

  Sure, you loved that pink fluffy kitten sweater from Aunt Bertha two Christmases ago, even if it was three sizes too small. And the year before, you adored

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  Rebate Strategies

  For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

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  Down Under

  Aussie rock bands topped the charts at an event last month where a crowd sampled their first taste of Black Wattle Ale. The brew is just one in a line

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  ‘Most Passionate Bar Band’ Sought By Boru Vodka

  Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.

• Agencies

  Survey: Web Browsers Spend More In Stores

  Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

• Agencies

  Royal Bank of Scotland Becomes PGA of America Patron

  The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron

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  Sony Renews ESPN X Games Sponsorship

  Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.

• Agencies

  Bandai Puts Tamagotchi to Work via Tour

  Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.

• Agencies

  McDonald’s Stages Summer Concerts in its Parking Lots

  McDonald’s is using its parking lots as the stage for a series of summer concerts.

• Agencies

  Hanes Asks Guys to Change their Underwear

  Hanes has launched a national tour to expose men to its T-shirts and underwear