Promotion

• Agencies

  Community And Content

  Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

• Agencies

  Driving Diversity

  Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

• Agencies

  Moving Pictures

  When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

• Agencies

  ‘Most Passionate Bar Band’ Sought By Boru Vodka

  Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.

• Agencies

  Survey: Web Browsers Spend More In Stores

  Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

• Agencies

  Royal Bank of Scotland Becomes PGA of America Patron

  The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron

• Agencies

  Sony Renews ESPN X Games Sponsorship

  Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.

• Agencies

  Bandai Puts Tamagotchi to Work via Tour

  Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.

• Agencies

  McDonald’s Stages Summer Concerts in its Parking Lots

  McDonald’s is using its parking lots as the stage for a series of summer concerts.

• Agencies

  Hanes Asks Guys to Change their Underwear

  Hanes has launched a national tour to expose men to its T-shirts and underwear