Promotion
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Agencies
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.
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Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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Agencies
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine
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Agencies
Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected
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Agencies
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive
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Agencies
Community And Content
Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught
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Agencies
Driving Diversity
Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that
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Agencies
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store