Topic

Promotion

  • Universal Offers DeLorean In ‘Back To The Future’ Sweeps

    Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.

  • Disney Pushes Blue-ray Technology via Tour

    The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.

  • All The Mad Men

    New TV show explores how Madison Avenue used to be

  • Finish Line

    Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine

  • Top This

    Been awhile since you’ve chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn’t for you. But the 30-year-old gum brand

  • Going Once, Going Twice

    Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected

  • Drive My Car

    Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

  • Community And Content

    Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

  • Driving Diversity

    Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

  • Moving Pictures

    When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store