Promotion

• Agencies

  AT&T Pumps Services with ‘Guitar Hero’ Offer

  AT&T is offering rock ‘n roll wannabes a shot at rocking out virtually with the latest version of the “Guitar Hero” video game when they subscribe to some of the company’s services.

• Agencies

  Infiniti Sponsoring Sundance Music Series

  Infiniti will sponsor a music series featuring Elvis Costello on Sundance Channel in a multi-platform deal with content to play on air and online.

• Agencies

  NBC Makes Big Green Multi-platform Play

  NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.

• Agencies

  Citibank Offers Users Backstage Passes

  A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.

• Agencies

  Free Music Downloads Come with Pizza Hut Web Orders

  Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.

• Agencies

  Ad Specialties Prove their Worth: Study

  Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.

• Agencies

  TGI Friday’s Gives Bonuses for Buying Gift Cards

  TGI Friday’s is enticing consumers to buy its gift cards as holiday gifts. The company is giving a $5 Bonus Bites card—which can be used for purchases at its restaurants—for every $25 spent on Friday’s gift cards through Jan. 4.

• Agencies

  P&I Postscript

  RYMAX MARKETING SERVICES: a national manufacturer’s representative in the incentive industry, has formed an exclusive partnership with Warrantech

• Agencies

  Fox, Burger King Push ‘Simpsons’ in Global Promotion

  There are no DVD releases or movies on the horizon, but Fox is pushing “The Simpsons” in a global giveaway of the cartoon family figures in a Kids Meal deal.

• Agencies

  Million-Dollar Meow Mix Game Show Could Morph to Series

  What kind of toy really turns your cat on? If that’s a question you can readily answer, “The Meow Mix Think like a Cat Game Show” on the Game Show Network is probably appointment viewing, and you might want to start practicing for next year’s reprise.