Nostalgic Marketing

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  Branding/Marketing

  Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

  Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

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  Acquisition

  How Sun-Maid is Back in the Spotlight After a Decade in the Dark

  With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
  up into the sunshine targeting a growth goal of $100 million in five years.