Mobile
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MarTech
Communicating With Millennials: Why Messaging Apps Matter
Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo’s Flurry Insights.
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MarTech
Goodbye Marketing Funnel, Hello Mobile Engagement Loop
The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.
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Engagement
What Went Wrong in the Mobile App Love Affair
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
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Mobile
3 Steps to Choosing the Right Mobile Sales App
Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.
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MarTech
Mobile App Development: Who Can Help?
Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.
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Engagement
New App Helps Hartford Funds Reach Financial Advisors
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.
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Mobile
Motel 6 Targets Road Warriors With Mobile First Strategy
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.
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Mobile
Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
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Digital
How Marketers Can Rank High in Mobile Phone Search
CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
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MarTech
Wearable Technology Is the New Marketing Battleground
Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.
