Measurement Archives - Chief Marketer

Share of Voice, Demystified: How to Harness This Critical Marketing Metric

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts are resonating compared to competitors. A closer look at this often overlooked and misunderstood metric is warranted.

Data Driven ROI

Trends in Evaluating and Measuring Brand Reputation

Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.

ROI | Metrics

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.

Data & Analytics

Universal Analytics Back-up: Transitioning to G4 Data Measurement

The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.

Data & Analytics

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.

Data & Analytics

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.

Technology

Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms

Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta’s recently released Advantage+.