marketing budget
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ROI | Metrics
Want More Dollars This Budget Season? Speak Finance, Not Marketing
If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language. Because the teams that win resources are the ones that speak finance.
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ROI | Metrics
Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026
Forrester’s “Budget Planning Guide 2026: B2B Marketing Executives” focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.
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Branding/Marketing
Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market
Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.
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Branding/Marketing
Aligning Your Marketing Budget Mix to Your Organization’s Priorities
A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
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Agencies
Marketers—Budgets—Up on Economic Optimism
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.
