marketing budget

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  ROI | Metrics

  Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026

  Forrester’s “Budget Planning Guide 2026: B2B Marketing Executives” focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.

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  Branding/Marketing

  Nalgene’s Marketing Director on Achieving Growth in the Crowded Water Bottle Market

  Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and flexible approach.

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  Branding/Marketing

  Aligning Your Marketing Budget Mix to Your Organization’s Priorities

  A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.

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  Acquisition

  Chief Marketer’s 2020 COVID-19 Marketing Outlook Report

  Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

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  Agencies

  Marketers—Budgets—Up on Economic Optimism

  Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.