Martech Archives - Chief Marketer

TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers

Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. The key is to lean into generative engine optimization (GEO) and social proof.

MarTech

G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.

AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.

Digital

DoorDash CMO Kofi Amoo-Gottfried on the Platform’s New Ad Tools, Value-Driven Campaigns and Humanizing the Brand

At a media event announcing the launch of new ad tools, DoorDash chief marketer Kofi Amoo-Gottfried shared his thoughts on where the advertising industry is headed.

MarTech

Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen.

AI

Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

CES 2025

Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

AI

Using AI-Driven Data Platforms While Remaining Ethical

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.

Technology

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

MarTech

4 Questions to Ensure Your MarTech Stack Delivers

If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works.