Influencer Marketing Campaigns Archives

Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.

Engagement

Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Demand Gen

Five Tips for Getting More ROI From Influencers

With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.

Acquisition

Four Key Steps to Successful Influencer Marketing

Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Digital

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

Acquisition

Move Over Celebs, Consumers Prefer Micro-Influencers

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.