Hi-Chew

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  Digital & Technology

  Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

  Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign. 

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  Sampling

  How Hi-Chew Targets Gen Z Shoppers with In-Person Activations to Increase Brand Awareness

  Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power.