Generative AI
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Shopper/Retail
Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools
Stitch Fix is more than a year into its rebrand, which highlights the apparel retailer as ‘empathetic’ to shopping frustration. Chief Marketing Officer Debbie Woloshin sits down with Chief Marketer to discuss the rebrand strategy and its next marketing push using real people.
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Marketers
How Manscaped Keeps Its Culture of Creative Experimentation Buzzing
Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile.
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Tech & AI
How Target Is Revamping its Search Strategy
At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.
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AI
Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain
U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.
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AI
Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages
After noticing an uptick in traffic from generative AI, supplements brand Qualia Life is investing in an AI friendly marketing strategy.
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AI
How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions
Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.
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AI
Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth
Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.
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AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.
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AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.
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Technology
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.
