Games
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Agencies
CompUSA Offers Students a Ride Back to Campus
CompUSA targets returning college students with its in-store back-to-school sweeps. The “Free Ride Sweepstakes” dangles a grand-prize 2005 Honda Element LX or one year of college tuition (up to $20,000). There will be 26 grand-prize winners, one …
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Agencies
Meijer Stores Taps Kelly Clarkson in Back-to-School Promo
Meijer stores are looking to bring in back-to-school shoppers with a sweepstakes that dangles one week on tour with singer and former American Idol winner Kelly Clarkson. The Meijer Back-to-School with Kelly Contest features the grand-prize tour with …
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Agencies
Kellogg, Jewel-Osco Visit Cubs Bullpen
Kellogg Co. teams up with Chicago grocer Jewel-Osco for an in-store sweeps awarding Chicago Cubs tickets. The Breakfast in the Bullpen campaign runs through Sept. 25 in Jewel’s Chicago-area stores. Shoppers who buy four Kellogg products with their Jewel …
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Agencies
JCPenney Supporting Sweeps with Wristband Sales
JCPenney will sell NFL team wristbands in its stores to support the second annual Take a Player to School in-store sweepstakes, which the retailer is running in conjunction with the league. Net profits and the NFL’s royalties from the $2.99 …
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Agencies
Sara Lee Likes Sandwich Month
Sara Lee Foods next week begins a recipe contest for sandwich chefs. Radio ads, DJ endorsements support The Sensational Deli Sandwich Contest will award a $5,000 grand prize and feature the winning recipe in a national ad for Sara Lee Premium Quality …
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Agencies
MTV2 Launches ‘Mother Truckin’ Contest
MTV2 is out with its largest promotion ever, touting the mother of all sweepstakes. One lucky viewer can take home a truckload of prizes worth thousands of dollars, including a 2006 Scion and $25,000, as well as other swag good enough for music stars. …
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Agencies
TNT and Office Depot Tie NASCAR Theme in 43 Million Valpak Mailer
NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26. Office Depot, TNT and NASCAR are using Valpak for a multi-tiered promotion …
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Agencies
Radisson Hotels Launches ‘Sleepstakes’
Radisson Hotels is giving consumers a chance to rest easy with a new sweepstakes touting a $10,000 prize to use toward a bedroom makeover. The What’s Your Sleep Number? Sleepstakes introduces consumers to the brand’s custom-designed Sleep Number bed, …
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Agencies
A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …
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Agencies
Blimpie Launches Racing Themed Sweeps
Blimpie International is out with a new sweepstakes targeting racing enthusiasts, offering a grand-prize trip to the Homestead-Miami Speedway. The QSR launched the sweepstakes to generate buzz around its new Champion Combo meal, a choice of a six- or …