Games
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Agencies
4Kids TV Partners With Chuck E. Cheese For Promo
4Kids TV has teamed up with Chuck E. Cheese Restaurants across the country to drive tune-in and awareness around the new season of 4Kids on Fox with a watch and win sweepstakes. Under the partnership, employees in 500 Chuck E. Cheese restaurants will …
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Agencies
Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps
The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …
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Agencies
Photo of Survivor Placement May Win Five Pontiacs
Pontiac has once again partnered with a major TV show, this time, CBS’ hit show Survivor to showcase its new Pontiac Torrent SUV. Pontiac is the sole auto sponsor of the series. During the launch last Thursday night of Survivor Guatemala— Maya Empire, …
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Agencies
Yahoo, mtvU Team for New Reality Series, Contest
Yahoo and mtvU, MTV’s 24-hour college network, are partnering for a new, mini-reality series on long distance dating, in which viewers can vote on their favorite couple and send them on a two-week trip to Europe. The show, IMU: I Miss You …
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Agencies
Starz Entertainment Boosts Incredibles via Sweeps
Starz Entertainment is rolling out a new sweepstakes tied to the TV premiere of the Walt Disney Pictures smash The Incredibles, offering a grand-prize trip to Walt Disney World Resort in Florida. Consumers who watch The Incredibles on Starz, …
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Agencies
Twentieth Television Puts $8 Million Toward Bernie Mac Promo
To boost the off-net launch of the hit comedy series The Bernie Mac Show, Twentieth Television has kicked off a $7 million to $8 million marketing campaign with a sweepstakes offering consumers a chance to win a wireless Hewlett Packard Pavilion …
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Agencies
Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …
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Agencies
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …
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Agencies
Ricola Rewards Good Samaritans
Ricola USA next week begins a sweeps for its iconic cough drops. The Find the Mystery Cougher sweepstakes asks consumers to watch for an anonymous cougher and offer a Ricola cough drop. Those who do can win $1 million, $100,000 or $1,000 in cash. Morris …
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Agencies
Timex Seeks Faces for Print Ads
The Timex Corp. this week broke a national contest to find eight consumers to appear in print ads next year. The New Faces of Timex campaign supports the fall launch of seven Indiglo watch models (with different light-up colors) in Timex’s fashion, …