Games

• Agencies

  Suave, Dollar General Set Scholarship Contest

  Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.

• Agencies

  Purple Brain Touts Yahoo Site

  Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.

• Agencies

  Lengthy Research Leads Disney to Global ‘Dreams’ Theme

  Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.

• Agencies

  PowerBar Launches Sweeps with Lance Armstrong

  As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

• Agencies

  Consumers Vote for Oreo Idol

  Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.

• Agencies

  In Major Move, Disney Integrates Global Marketing

  Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.

• Agencies

  CoolBrands, Godiva Will Always Have Paris

  New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.

• Agencies

  Hampton Campaign Turns Consumers Into Bed Heads

  Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.

• Agencies

  Fujifilm Clicks on Summer Game

  Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.

• Agencies

  Panasonic’s Bunny Neuter Promo Jabs Energizer

  Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.