Games
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Agencies
Brands Flock to USA Basketball with Sponsorships
Chevrolet, Coca-Cola Co., McDonald’s Corp., PepsiCo’s Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men’s and women’s basketball in the U.S., to sponsor exhibition games, special events and …
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Agencies
MasterCard, Bed Bath & Beyond Set Back-to-College Sweeps
MasterCard and retailer Bed Bath & Beyond are courting college students with a back-to-school sweeps dangling a grand-prize $100,000 for tuition. The 2006 MasterCard Back to College Sweepstakes with Bed Bath & Beyond gives shoppers one automatic entry …
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Agencies
La Quinta Boosts Brand Via Instant-Win Game
La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is …
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Agencies
Mentos Bottles Geyser Fad
Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage …
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Agencies
Cingular Races to NASCAR with Sweeps
Cingular Wireless has dialed up a sweepstakes to support its sponsorship of NASCAR car No. 31, driven by Jeff Burton of Richard Childress Racing. Cingular’s Race Talk sweeps is part of the wireless company’s on-air polling program that airs through …
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Agencies
Sara Lee Plates Sandwich Contest
Sara Lee Food & Beverage is reprising its Sensational Sandwich Search contest dangling a grand-prize trip to “The Sandwich Islands”: Hawaii. The August-September contest is timed to make the most out of back-to-school season and National Sandwich Month, …
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Agencies
Ford Taps Music Artists for Promos
Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …
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Agencies
Ford, Kellogg Put Fusion Premiums in Cereal Boxes
Ford Motor Co. has taken Fusion beyond the dealership lot and into a cereal box.
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Agencies
Newcastle Brown Ale Sweeps Offers Prizes for Him and Her
It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble”.
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Agencies
Kissables Looks for On-Air Jinglers
Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.