Sara Lee Plates Sandwich Contest
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by Chief Marketer Staff
Sara Lee Food & Beverage is reprising its Sensational Sandwich Search contest dangling a grand-prize trip to “The Sandwich Islands”: Hawaii.
The August-September contest is timed to make the most out of back-to-school season and National Sandwich Month, which is August.
Entrants submit a recipe using at least one Sara Lee meat and one Sara Lee cheese at SaraLeeDeli.com or by mail. Judges will choose 55 recipes to test in Kitchens of Sara Lee, whose staff chooses the winners.
Grand prize is an eight-day trip for four to Hawaii; 50 first-prize winners get $200 each. D.L. Blair handles the contest for Downers Grove, IL-based Sara Lee. This is the second year that Sara Lee has run the contest.
