Games
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Agencies
Consumers to Design Scion Showroom
Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide.
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Agencies
Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps
Electronic Arts is teaming up with Mazda to promote the automaker’s latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game.
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Agencies
Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.
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Agencies
ABC Cooks Up ‘Desperate’ Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.
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Agencies
Bank of America Cashes in on NASCAR Sponsorship
Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines!
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Agencies
Doritos Invites Consumer Ads for Super Bowl
Frito-Lay is putting at least some of its Super Bowl advertising in consumers’ hands this year.
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Agencies
Ford Let’s Consumers ‘Race’ NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.
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Agencies
Taco Bell Names El Presidente
Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.
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Agencies
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.
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Agencies
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year’s Super Bowl thanks to a new Chevrolet promotion.