Experiential

• Agencies

  JCPenney Names Anik to Marketing Post

  JCPenney has named Ruby Anik as senior vice president and director of brand marketing.
  Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.

• Agencies

  Allstate Garage Tour Builds Motorcycle Biz

  Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs.
  The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts

• Agencies

  Home Depot CMO Resigns

  Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said.
  Associates learned about Adam’s departure in an internal memo on Wednesday.

• Agencies

  M&Ms Promotes Halloween Sweeps with NYC Event

  Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday.

• Agencies

  “Tequila Confessions’ Web Series Adds a Dash of Viral

  Premium tequila maker Partida is rolling out an integrated brand campaign that incorporates viral video, podcasts, blogs, a revamped Web site, live bartending events, and, just for good measure, traditional print advertising.

• Agencies

  Hasbro Opens Littlest Pet Shop Boutique

  Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.

• Agencies

  Online Holiday Retail Sales to Reach $33: Billion: Survey

  Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts.

• Agencies

  Nielsen Revamps Online, Mobile Measurement Arms

  The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.

• Agencies

  Disney Pushes Branded Produce, Snacks at Retail

  Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall.

  The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray.

• Agencies

  Live From DMA: Kenneth Cole Thinks Outside the Shoe Box

  Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s.
  Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago.