Experiential
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Agencies
WWE Fans Weigh In On Next Fathead Superstar
Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers.
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Agencies
Eastman Kodak To Drop Olympic Role
Eastman Kodak company is shuttering its long-standing Olympic Games sponsorship.
Eastman Kodak said Friday that it would conclude its sponsorship of the Olympics after the Beijing 2008 SummerGames, where it is official imaging sponsor.
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Agencies
Werewolves Hit New York City to Plug ABC Halloween Programming
Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.
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Agencies
Sunny Delight Dips into Bottled Water
Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said.
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Agencies
CVS Launches $25 Million Campaign with Online Community
CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000.
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Agencies
NBA Partners Push China Games Exhibitions
The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.
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Agencies
NHL, Reebok Create Glitzy Midtown Manhattan Store
The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.
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Agencies
Farmers Insurance Focuses On Latinos, Vietnamese
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.
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Agencies
TBS Hypes MLB Playoff with Door Hangers
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads.
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Agencies
Hostess Instant Win Game Ties to ‘Transformers’ DVD
Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.