Experiential
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Agencies
Resuscitating Morris
It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on
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Agencies
Retail Clinics Host Sampling Effort
People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too.
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Agencies
Meow Mix Acatemy Attracts 50,000
Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.
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Agencies
Fox Soccer Channel Commemorates Coverage with Party
Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport.
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Agencies
Ocean Spray Explores the Bog-osphere
Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.
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Agencies
Shell Pushes NASCAR Role with Retail Contests
Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.
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Agencies
Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.
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Agencies
FTC Vows To Keep Numbers On Do-Not-Call List
The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.
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Agencies
St. Jude Revs Up Memphis ‘Dream’ Event
Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.