Experiential
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Agencies
FEARnet, Sony Launch Shocker Web Series
Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December.
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Agencies
Better Homes and Gardens Magazine Co-Sponsors 15-City ‘Green’ Tour
Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.
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Agencies
Fashionable Fixtures
It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.
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Agencies
Goes Best With
Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local
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Agencies
Forever Finicky
9lives has resurrected Morris the Cat to be its mascot. Why not? Nothing else was working, as our story on page 10 explains. The new cat is actually the
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Agencies
Say Cheese
You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through
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Agencies
ING New York City Marathon Enlarges Sponsorship Scope
The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories.
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Agencies
Resuscitating Morris
It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on