Experiential

• Agencies

  Diamond Foods to Drop Super Bowl TV Spot

  Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said.

• Agencies

  T-Mobile Drives NBA All-Star Voting

  T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

• Agencies

  Goodyear Brands Philadelphia Marathon with Blue Tread

  Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

• Agencies

  March of Dimes Wraps Up Baby Stories Tour

  March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.

• Agencies

  Infiniti Aims at Hispanics in Invite-Only Campaign

  Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.

• Agencies

  KFC Pushes Dip Strips On Streets of Manhattan

  If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.

• Agencies

  Jaguar Sponsors Boxing Fund-Raiser

  Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity.

• Agencies

  Sears Pushes Holiday Campaign Via the Internet, Sweepstakes

  Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

• Agencies

  Rite Aid To Sponsor World Racing Group Events

  Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.

• Agencies

  Mattel Does Barbie as Dallas Cowboys Cheerleader

  Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.