Experiential

• Agencies

  Ask the Customer What they Want

  If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV

• Agencies

  Events: Did You Know…Save By Repurposing Assets?

  Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

• Agencies

  Retail: Did You Know…Coupon Redemption Channels Have Changed?

  Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

• Agencies

  Walmart Spiffs Up Store Brands

  At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

• Agencies

  Pepsi Porch Opens at New York Mets New Home

  Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

• Agencies

  Walmart Celebrates the Decade of SpongeBob

  The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

• Agencies

  Five Ways to Make Retail Partnerships Work

  In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.

• Agencies

  Beauty Category Struggles, Some Bright Spots

  The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.

• Agencies

  Amtrack Pairs Loyalty Rewards with National Train Day Events

  For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.