The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal

Posted on by Chief Marketer Staff

Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons.

  • The ready-to-eat cereal category also held the top spot in January. Yogurt rose to No.2 from No. 4, and salty snacks made a big jump from No. 7 to No. 3. Sweet snacks took a nosedive, falling off the February list, after ranking No. 9 in January.
  • The dollar savings of coupons printed climbed sharply to $39 million in Feb. 2009, from $21 million in Feb. 2008, Coupons.com found.
  • Rounding out the top coupon categories are: personal care (No. 4), portable snacks (No. 5), baking ingredients (No. 6), frozen vegetables (No. 7), nutritional/diet (No. 8), carbonated soft drinks (No. 9) and bathroom tissue (No. 10).

Got a retail marketing tip to share? Contact Patricia Odell at [email protected]

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