Experiential

• Agencies

  Sprite Combines Music, Social Nets and Reality TV in European Campaign

  Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers

• Agencies

  Kellogg Settles with FTC over Health Claims on Cereal

  Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false

• Agencies

  Coca-Cola Co. Sponsors Commission on Shopper Marketing

  As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term

• Agencies

  After February Uptick, March Retail Sales Slip

  After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down

• Agencies

  Kimberly-Clark Goes All Out For Gender-Specific Depend

  People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.

• Agencies

  Tecate Offers Rebate to Watch HBO Boxing Match

  The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate

• Agencies

  How Sears is Coping with the Recession: Q&A

  Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

• Agencies

  Sunny Delight Tours Sample New Smoothies

  Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

• Agencies

  7-Eleven Kicks Off X-Men Origins Storewide Promo

  If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters

• Agencies

  Coca-Cola Testing Interactive Vending Machines

  The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.