Experiential

• Agencies

  Beauty Category Struggles, Some Bright Spots

  The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.

• Agencies

  Amtrack Pairs Loyalty Rewards with National Train Day Events

  For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.

• Agencies

  Tropicana Incentive Helps Preserve Rainforests

  Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests.

• Agencies

  Lysol Takes Over Bathrooms at NASCAR Races

  NASCAR fans will be able to see first hand the true benefits of Lysol Disinfectant when visiting one of the “Lysol Clean” bathrooms at nine races this year.

• Agencies

  Timberland To Press the Flesh at Earth Day Events

  Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.

• Agencies

  How CPGs Can Save Big Money

  When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.

• Agencies

  Clorox Wipes Appear in Macy’s Windows

  A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes.

• Agencies

  Kmart Climbs into Ring with Wrestlemania XXV

  Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania.

• Agencies

  New PepsiCo Brand Promo Focuses on Cagefighting

  PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber.

• Agencies

  Britney Endorses an Apparel Brand for the First Time: Candies

  Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.