Experiential
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Agencies
Coca-Cola Co. Sponsors Commission on Shopper Marketing
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term
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Agencies
After February Uptick, March Retail Sales Slip
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down
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Agencies
Kimberly-Clark Goes All Out For Gender-Specific Depend
People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.
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Agencies
Tecate Offers Rebate to Watch HBO Boxing Match
The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate
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Agencies
How Sears is Coping with the Recession: Q&A
Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”
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Agencies
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies
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Agencies
7-Eleven Kicks Off X-Men Origins Storewide Promo
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters
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Agencies
Coca-Cola Testing Interactive Vending Machines
The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.
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Agencies
The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal
Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons
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Agencies
To Reach Shoppers, Offer Solutions
Shopper marketing can help improve sales in a tough economy. Here are a few examples