Experiential

• Agencies

  Coca-Cola Co. Sponsors Commission on Shopper Marketing

  As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term

• Agencies

  After February Uptick, March Retail Sales Slip

  After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down

• Agencies

  Kimberly-Clark Goes All Out For Gender-Specific Depend

  People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.

• Agencies

  Tecate Offers Rebate to Watch HBO Boxing Match

  The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate

• Agencies

  How Sears is Coping with the Recession: Q&A

  Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

• Agencies

  Sunny Delight Tours Sample New Smoothies

  Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

• Agencies

  7-Eleven Kicks Off X-Men Origins Storewide Promo

  If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters

• Agencies

  Coca-Cola Testing Interactive Vending Machines

  The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

• Agencies

  Walmart Spiffs Up Store Brands

  At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.