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Walmart Spiffs Up Store Brands

At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.

The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal

Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons

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To Reach Shoppers, Offer Solutions

Shopper marketing can help improve sales in a tough economy. Here are a few examples

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Ask the Customer What they Want

If you want to know what customers are thinking, just ask them. That’s what the National Retail Federation is doing in a new partnership with Shop.org and ExpoTV

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Events: Did You Know…Save By Repurposing Assets?

Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road

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Retail: Did You Know…Coupon Redemption Channels Have Changed?

Tip 1 Clorox Disinfecting Wipes were part of a Macy’s window display in March. A backdrop of spring colors was recreated to match the colors of the wipes’ new packaging

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Economize Those High-Cost Vehicle Tours

It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

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Pepsi Porch Opens at New York Mets New Home

Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

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Walmart Celebrates the Decade of SpongeBob

The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.

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Five Ways to Make Retail Partnerships Work

In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.