Experiential

• Agencies

  Stores See a Slight Uptick in September Sales: NRF

  Retail sales perked up slightly in September as consumers shopped for back-to-school sales amid comfortable weather

• Agencies

  Kmart, Sears Take Layaway Virtual This Holiday

  Whether you observed it or not, last week was National Layaway Week according to Kmart, and the value- priced retailer celebrated by launching an online center where customers can find local stores offering layaway

• Agencies

  Jamba Juice Campaigns with “Feel Good Moments”

  It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains

• Agencies

  P&G to Market with Olympic Team USA Athletes

  Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver

• Agencies

  Retail Brands Take Up Causes

  RETAIL BRANDS TAKE UP CAUSES Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand

• Agencies

  How Brands Like Microsoft Use Parties to Build Brands

  NO PLACELIKE HOME This October, Microsoft is spreading word of the release of Windows 7 with several thousand parties hosted across the globe by employees and everyday

• Agencies

  Dr Pepper Opens Starbar at Cowboy’s Stadium

  Dr Pepper is one of a number of major brands that have opened up permanent experiences at the new Dallas Cowboys Stadium

• Agencies

  McDonald’s Gives Rail Riders Coupons and a Free Ride

  Some local McDonald’s franchisees are making friends with computers in busy cities by giving them free rail tickets and coupons for its burgers

• Agencies

  House Party Hires Former Jupiter Exec as VP Analytics

  Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post

• Agencies

  LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A

  LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week