Experiential

• Agencies

  House Party Hires Former Jupiter Exec as VP Analytics

  Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post

• Agencies

  LU Biscuits Seeks Out Stylish Samplers at Fashion Week: Q&A

  LU Biscuits has been working the crowds at events that cater to the affluent and stylish, like the U.S. Open and Fashion Week

• Agencies

  Sears Offers Discounts on Panasonic Tour

  Sears and Panasonic have joined forces for a mobile tour that showcases high-definition home entertainment and gaming systems at stops at professional and college football stadiums

• Agencies

  Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest

  A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship

• Agencies

  KFC Offers Boaters Drive Thru Sampling

  Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters

• Agencies

  Safeway Customers Support Local Schools with Purchases

  Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools

• Agencies

  Alouette Beats the “Seasonality” Odds

  Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on

• Agencies

  Wildfire Acquires Keystone Marketing

  Marketing communications firm Wildfire has purchased Keystone Marketing, Inc

• Agencies

  Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign

  Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.

• Agencies

  Setting the Stage

  The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of