Experiential

• Agencies

  Frito Lay Develops Portfolio of Products for Women

  Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”

• Agencies

  The State of Events

  Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

• Agencies

  Kraft Bets on Bloggers

  Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.

• Agencies

  As Expected, More Shoppers Spend Less Over Black Friday Weekend: NRF

  To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend

• Agencies

  “Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food

  The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.

• Agencies

  Office Depot Instant-Win Game Promotes Smart Gifts Campaign

  Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign

• Agencies

  Jones Soda Takes Turkey Soda Vegan for the Holidays

  Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion

• Agencies

  7-Eleven to Install Digital TVs in more than 6,000 Stores

  In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010

• Agencies

  7-Eleven Joins Pink Ribbon Efforts

  At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art

• Agencies

  How Brands Like Microsoft Use Parties to Build Sales

  Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes