Experiential
-
Agencies
Arby’s to Feed Fans if Basketball History Is Made
Arby’s Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.
-
Agencies
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
-
Agencies
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
-
Agencies
Washington Mutual Skewers Old-Style Banking Via Street Marketing
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company’s new roster of free financial services.
-
Agencies
Kohl’s Brings Youth Soccer On the Road
Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.
-
Agencies
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.
-
Agencies
SunnyD Takes Summer Spirit on the Road
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.
-
Agencies
Citibank Cashes in with Contests and Sumo Wrestlers
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City’s Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
-
Agencies
Wal-Mart Extends Soundcheck Promo and RFID Tagging
Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series.
-
Agencies
4Kids Entertainment, Radio Disney Search for Talented Fans Via Tour
4Kids Entertainment and Radio Disney have rolled out a nationwide tour in search of the most talented and dedicated Teenage Mutant Ninja Turtles and Winx Club fans.