Experiential
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
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Agencies
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
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Agencies
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
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Agencies
2012 PRO Award Finalist: Neverstop for Uniqlo
2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.
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Agencies
2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY
Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.
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Agencies
2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co.
2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co. for the “Levi
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Agencies
2012 PRO Award Finalist: DFCBX for Kraft
2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.
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Agencies
2012 PRO Award Winner: Source Marketing for Philips
2012 PRO Award Finalist: Source Marketing for Philips and the “Philips LED Light Experience” event marketing promotion.