Experiential Archives - Page 16 of 216

2012 PRO Award Finalist: AMP Agency for Samsonite

2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

2012 PRO Award Finalist: The Integer Group for MillerCoors

To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to “emboricuate” (refresh) their celebration.

Agencies

2012 PRO Award Finalist: United States Tennis Association for USTA

2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

Agencies

2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

Agencies