Experiential
-
Agencies
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
-
Agencies
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio.
-
Agencies
Warner Bros. Classic Character Sponsors Skateboarders
Warner Bros. Consumer Products is taking its popular Speedy Gonzales character on tour with a new sport—skateboarding.
-
Agencies
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
-
Agencies
Borders Launches Contests for Reward Members
Borders launched a contest last week, exclusive to its loyalty members, that offers a “dream” experience around what it knows best: books, music and movies.
-
Agencies
Visa Toasts Winery Tie-in with Cardholder Perks
Visa USA has signed a marketing deal to give special perks to Visa Signature cardholders at 150 wineries in Sonoma Valley.
-
Agencies
XM Satellite Radio Offers Valentine’s Day Incentives
Just in time for Valentine’s Day, XM Satellite Radio is offering some sweet incentives to boost sales.
-
Agencies
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.
-
Agencies
Supervalu Names Parker as Its First CMO
Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons.
-
Agencies
Ford Goes on Spring Break
Ford is pitching its pickup trucks at a popular Spring Break locale next month.