Experiential
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Agencies
Kraft Tackles Restaurant Competition, Boosts Marketing
Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company’s lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion.
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Agencies
Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.
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Agencies
Front-Wheel Drive: Auto Show Madness
(Promo) Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month.
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Agencies
Spring Breakaway
(Promo) Brace yourself: Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend.
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Agencies
Starbucks Shows Varieties of Beverages with T-Shirts
Fans of Starbucks can soon wear their favorite drinks to express their individuality and fondness for the brand.
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Agencies
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
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Agencies
Altoids Launch Rips Valentine’s Day
Screw Valentine’s Day. Let’s eat dark chocolate Altoids.
Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. -
Agencies
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.
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Agencies
Cartoon Network GM Out Over Stunt; Legislation Likely
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.