Experiential
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Agencies
Survey: Web Browsers Spend More In Stores
Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.
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Agencies
Royal Bank of Scotland Becomes PGA of America Patron
The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron
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Agencies
Sony Renews ESPN X Games Sponsorship
Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.
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Agencies
Bandai Puts Tamagotchi to Work via Tour
Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.
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Agencies
McDonald’s Stages Summer Concerts in its Parking Lots
McDonald’s is using its parking lots as the stage for a series of summer concerts.
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Agencies
Hanes Asks Guys to Change their Underwear
Hanes has launched a national tour to expose men to its T-shirts and underwear
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Agencies
Bravo Promotes “Flipping Out” with Viewing Parties
Bravo is generating buzz around its upcoming new reality series “Flipping Out” hosting viewing parties tied to the show’s premiere.
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Agencies
Toyota Keeps On Trucking With Mobile Hybrid Experience
Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.
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Agencies
NASCAR Star To Handle Indianapolis Arby’s Drive-Thru
When Arby’s customers in Indianapolis drive to their favorite location today, the guy working the drive-through window could be NASCAR star Matt Kenseth.
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Agencies
DirecTV Event Draws 15,000
DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls