Experiential
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Agencies
McDonald’s Launches New Snack Wrap with Viral Promo
McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time.
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Agencies
Showtime Promotes Series Via Street Events
Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows.
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Agencies
Pringles Tour Promotes New Crackers
Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes
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Agencies
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology.
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Agencies
Drive My Car
Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive
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Agencies
Moving Pictures
When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store
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Agencies
Finish Line
Klondike, the ice cream bar, is the latest brand to join an elite group of Unilever products tied to NASCAR. Racecar driver Kasey Kahne represents nine
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Agencies
Driving Diversity
Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that
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Agencies
Going Once, Going Twice
Stouffer’s, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected