Experiential
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Agencies
NASCAR Star To Handle Indianapolis Arby’s Drive-Thru
When Arby’s customers in Indianapolis drive to their favorite location today, the guy working the drive-through window could be NASCAR star Matt Kenseth.
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Agencies
DirecTV Event Draws 15,000
DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls
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Agencies
Krystal Offers Music Downloads with Chicken Promo
Krystal restaurants are encouraging customers to try its new product with a free music download offer.
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Agencies
Airheads Soccer Tour Comes to a Close
Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.
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Agencies
CBS SportsLine Parties Fuel Football Fantasies
CBS SportsLine is driving interest in its online fantasy football services with a series of pre-season events and draft parties.
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Agencies
Wal-Mart Spreads User Reviews But Stops Potter News
(Direct Newsline)—Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.
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Agencies
Spike TV Uses Real Money to Promote ‘Kill Point’ Series
Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”
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Agencies
Hallmark Launches Summer Music Tour
Hallmark is a kicking off a summer music tour to coincide with the launch of its new Cards with Sound.
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Agencies
Nestlé Tour Gives Away 500,000 Coupons
Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.
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Agencies
Would-Be Tour Guides Could Win Sebring Lease
Amateur South Florida tour guides can win a two-year lease on a 2008 Chrysler Sebring Convertible by posting shots of their favorite locales online.