Experiential Archives - Chief Marketer

Chewy Chases World Cup Attention With Cuddle Shuttle

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.

Events

Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.

Engagement

Pinterest Consumer Marketing VP on Coachella Debut

Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.

Events

Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets

A roundup of hot takes and trends within the experiential marketing industry, from ibotta’s cash showers to Fabletics’ Fab Daddy mascot.

Digital

Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

Engagement

Roundup: How Brands Approached In-Person Experiences This Holiday Season

Holiday activations from likes of Amazon, KFC, Walmart and others.

Engagement

Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

Events

FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.